Panzer’s in St John’s Wood was originally opened in 1944. Service and a friendly attitude to customers, combined with a commitment to quality produce, has made Panzer’s a local food institution with a loyal following.
Mr Panzer, the store’s namesake, emigrated to the UK from Austria in the 1930s, therefore as a starting point for the design we looked for inspiration to the architect Adolf Loos who worked in Vienna at that time. Loos’ work was a precursor of the ‘International Style’ which advocated clean lines, a curated palette, elegant materials, simple details and geometric balance. At Panzer’s, Rosa marble and terrazzo are set against hand crafted shelving of natural Elm, and concrete tiles to provide a neutral backdrop for the products, accentuated with splashes of brass and blackened steel.
New services introduced to the store include a central checkout and accounts counter, coffee counter and sushi bar to complement the extensive deli, world food, fruit & vegetables, wine and bakery. Behind the scenes the store also now features a commercial kitchen, walk-in fridges and upgraded services, to bring it confidently into the 21st Century.