London, UK


Holland Harvey has delivered a family-focused members club in St. John’s Wood – revitalising a prominent building on the high street through its conservation and adaptive reuse. The project unites a collection of disparate spaces to create a scheme that supports a rich and diverse mix of uses that is characteristic of the conservation area it sits within. 

The space offers facilities that cater to all ages, focused around the notion of the family spending time together. On the ground floor, a public restaurant and retail space open to a light filled conservatory, previously an alleyway, which centres around a cooking school specialising in sustainable/zero waste cooking techniques. 

On the first floor, a fully Ofsted accredited nursery offers progressive early years learning in a space designed to promote learning through play and exploration, including principles of environmental awareness. Custom joinery and creative use of recycled and sustainable materials have been used to create a playful environment for the children to explore and engage with their surroundings. 

Alongside the Nursery, this floor also plays host to a number of different uses including Co-working space and private meeting rooms encouraging flexible working alongside parental responsibilities, whilst studios for art, yoga, and meditation classes provide respite for members. A new stair was inserted into a void that cuts through the first and second floors of the building, providing a dramatic link between these member spaces. 

A large conservatory was constructed to the rear of the building on the second floor to accommodate a member’s lounge connected to a soft play space allowing both parents and children alike to enjoy the space together.