London, UK

Panzer’s

Panzer’s in St John’s Wood was originally opened in 1944. Service and a friendly attitude to customers, combined with a commitment to quality produce, has made Panzer’s a local food institution with a loyal following.

Mr Panzer, the store’s namesake, emigrated to the UK from Austria in the 1930s, therefore as a starting point for the design we looked for inspiration to the architect Adolf Loos who worked in Vienna at that time. Loos’ work was a precursor of the ‘International Style’ which advocated clean lines, a curated palette, elegant materials, simple details and geometric balance. At Panzer’s, Rosa marble and terrazzo are set against hand crafted shelving of natural Elm, and concrete tiles to provide a neutral backdrop for the products, accentuated with splashes of brass and blackened steel.

New services introduced to the store include a central checkout and accounts counter, coffee counter and sushi bar to complement the extensive deli, world food, fruit & vegetables, wine and bakery. Behind the scenes the store also now features a commercial kitchen, walk-in fridges and upgraded services, to bring it confidently into the 21st Century.

The Panzers brand itself has been revitalised by Design Consultant Jane Withers Studio and Here Design who have updated the store’s signage, typeface, packaging and uniforms.

Panzer's St John's Wood HOLLAND HARVEY ARCHITECTS

Related Projects

Working with developer Hubcap, Holland Harvey is charged with converting an existing under-utilised office building within the City of London into The Ludgate, a new aparthotel concept. 

Templeton Place is a terrace of seven Victorian townhouses in Earl’s Court, west London, converted into a hotel in the 1970s. The project seeks to undertake the complete refurbishment of the existing 160 bedroom hotel.   

Holland Harvey developed a considered material palette and design language for Paris Baguette’s High Street Kensington store that built upon the existing brand to create a new identity for their UK roll-out.

Holland Harvey and Tate Modern have linked two of London’s most iconic spaces, the Southbank and the Turbine Hall, via a refurbished cafe, Corner.