London, UK

Paris Baguette High Street Kensington

Holland Harvey developed a considered material palette and design language for Paris Baguette‘s High Street Kensington store that built upon the existing brand to create a new identity for the patisserie’s UK roll-out.  

The site, a two-storey commercial unit on a prominent corner close to the High Street Kensington tube station in the Edwards Square / Scarsdale & Abingdon Conservation Area, consists of an expansive basement which was utilised for the on-site kitchen and a contained ground floor footprint suited to the grab-and-go market. The original open shopfront was extended to bring maximum natural daylight and visibility into the new store, which is re-framed by a bespoke solid oak shopfront.

A bespoke polished brass pendant feature wraps around the solid stone-clad counter and through the timber joinery that frames the stairs to the basement, providing subtle way-finding to further seating in the basement.

The basement provides a comfortable and relaxed seating area that celebrates the on-site production and skilled art of the patisserie’s process. Oak-framed fritted glass screens create a dynamic connection between the kitchen and the customer, elevated through intricate timber joinery and rust-coloured leather upholstery.